Google has already been collecting some of this information. But for the first time, it is combining data across its Web sites to stitch together a fuller portrait of users.
Consumers who are logged into Google services won’t be able to opt out of the changes, which take effect March 1. And experts say the policy shift will invite greater scrutiny from federal regulators of the company’s privacy and competitive practices.
http://www.washingtonpost.com/business/technology/google-tracks-consumers-across-products-users-cant-opt-out/2012/01/24/gIQArgJHOQ_story.html?wpisrc=al_comboNE_b
A user signing up for Gmail, for instance, might never have imagined that the content of his or her messages could affect the experience on seemingly unrelated Web sites such as YouTube.
Google can collect information about users when they activate an Android mobile phone, sign into their accounts online or enter search terms. It can also store cookies on people’s computers to see which Web sites they visit or use its popular maps program to estimate their location.
No comments:
Post a Comment