On Monday, the Walt Disney Company (NYSE:DIS) announced
an ambitious plan to transform the visitor experience at its Disney
World Resort near Orlando, Fla. The MyMagic+ program, which will roll
out this spring, combines an interactive website and mobile app with an
all-purpose electronic bracelet that acts as a guest’s room key,
theme-park ticket and payment account all rolled into one. The
bracelets, dubbed MagicBands, will also track which rides visitors use,
which characters they interact with, where they go and what they buy
within the park.
The bracelets monitor behavior with radio-frequency identification
technology, or RFID, a wireless tracking system that transfers data from
tiny tags attached to objects. RFID has long been used to track product
inventory in various industries, but it has become increasingly
invasive over the last decade, with tags being implanted in I.D. badges,
transit cards and even passports.
http://www.ibtimes.com/disney-worlds-rfid-tracking-bracelets-are-slippery-slope-warns-privacy-advocate-1001790
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