A New Large-scale Bitcoin Merchant Sets Out to Teach Amazon A Lesson

BitcoinStore, an online electronics mega-store that deals exclusively in bitcoins went live this last week. It's not the first company to trade electronics for bitcoins; BitElectronics opened just a couple of weeks ago. But BitcoinStore is doing it at cutthroat prices on an inventory of 500,000 items, ranging from laptops to motion sensors to binoculars.
Company representatives claim that by not having to pay credit card fees, they will be able to keep prices 1 to 10 percent lower than the top competitors. And by doing so, they are hoping the company will be so successful that it eventually fails. 
You see, profit is not the main goal of the project. Roger Ver, the founder of the site, launched it to serve as a high-level demonstration for companies like Amazon and NewEgg, a lesson in the benefits of Bitcoin. If any of these companies begin taking payments in Bitcoin, representatives at BitcoinStore say they will close shop in triumph.

http://spectrum.ieee.org/tech-talk/computing/networks/bitcoin-gives-an-edge-to-amazon-competitors