A lot's been made about the new billboard for the show "Paranormal State" on A&E Network that uses "targeted audio" to transmit the commercial in a way that sounds as if it's coming from inside your head.
As Gawker writes:
The billboard says 73% of Americans believe and I'm assuming that that means 73% of Americans believe in ghosts. So if that's true, why try to convert the skeptical/not crazy 27% by beaming voices into their heads? That's just greedy. Also it leads to a lingering sense of serious mental violation. How soon will it be until in addition to the Do Not Call list, we'll have a Do Not Beam Commercial Messages Into My Head list?
http://mathieson.typepad.com/genwow/2007/12/my-comments-in.html
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