CHICAGO - ESPN is joining the rush to go 3D with plans to launch a 3D television network in June.
The Walt Disney Co's sports unit said on Tuesday it will launch ESPN 3D, which it claims is the industry's first 3D TV network, in June and will air a minimum of 85 live sporting events during its first year.
"This will be a meaningful step to drive adoption of 3D television sets and afford opportunities for our affiliates to create value through new product offerings, and our advertisers, who want fresh sponsorship opportunities," Sean Bratches, ESPN's executive vice president of sales and marketing, said in a statement.
http://www.msnbc.msn.com/id/34705251/ns/business-media_biz/
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