Thursday, December 30, 2010

Calif marketer goes to law school to sue over spam

Daniel Balsam hates spam so much he quit a marketing career to go to law school and make a living out of suing companies that flood his e-mail inbox with offers of cheap drugs and unbelievable vacations.

From San Francisco Superior Court small claims court to the 9th U.S. Circuit Court of Appeals, the San Francisco-based Balsam has racked up more than $1 million in judgments and settlements with e-mail marketers.

His courtroom foes contend he is one of many sole practitioners unfairly exploiting anti-spam sentiments and laws.

Balsam makes no apologies for his tactics or his mission, saying he's doing "a little bit of good cleaning up the Internet."

http://www.businessweek.com/ap/financialnews/D9KBP5A00.htm

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