Facebook’s self-service ad platform is seeing a lot of business as of late. The popular social networking site has seen a worldwide advertising revenue increase of 86% versus the previous year’s results, courtesy of the $1.86 billion in revenue in took in. Of that, $1.21 billion was earned within the United States, adds the analyst.
The main takeaway of the results, though, is where the majority of the money is coming from. According to eMarketer, 60 percent –or $1.12 billion– stems from small- or medium-sized business that are more than likely using self-serve tools to advertise on the social website. That’s compared to the $740 million that’s being produced by major marketers, like Coke, Match.com, and P&G. According to Debra Williamson, the principal analyst at eMarketer, these small- and medium-sized businesses are taking advantage of Facebook’s rapid growth (which now has over 650 million users), and using the strategies they used to promote themselves on Google to do the same thing on Facebook.
http://www.slashgear.com/facebook-brings-in-1-86-billion-worldwide-advertising-revenue-in-2010-18127028/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+slashgear+%28SlashGear%29
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